APEX - Super Car Launch

Introducing the APEX AP-0, the Super Sports EV Concept, a celebration of the feeling of being behind the wheel. The car offers a more connected driving experience, embodying sustainability, pioneering technology and cutting edge design. The world premiere was held at the Bike Shed Shoreditch in 2020.

Apex AP-1 Grand Launch

The Apex AP-1 is a fully electric, 650bhp supercar from the man behind the mad Elemental RP1. Designed, engineered and set to be built in Britain, could this be the Lotus Exige of the future?

The world premiere was held in at The Ritz - Hong Kong in 2019.

Apex Web Teaser

Animated logo and teaser of supercar ahead of the grand launch.

Credits:

Agency: Underscore

Client: Apex Motors

Design: Underscore

Motion: Sam Miles

Videography: Sam Miles

Video editing: Sam Miles

Photography: Rolands Zilvinskis

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