Apex AP-1 Grand Launch
The Apex AP-1 is a fully electric, 650bhp supercar from the man behind the mad Elemental RP1. Designed, engineered and set to be built in Britain, could this be the Lotus Exige of the future?
The world premiere was held in at The Ritz - Hong Kong in 2019.
Apex Web Teaser 
Animated logo and teaser of supercar ahead of the grand launch.
Agency: Underscore
Client: Apex Motors
Design: Underscore
Motion: Sam Miles
Videography: Sam Miles
Video editing: Sam Miles
Photography: Rolands Zilvinskis
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