After a successful first season in Europe, eSC is going global in 2024.
eSC is a sport for a new generation that reimagines racing and supports a global movement for safer, sustainable, and more livable cities.
Check them out here: www.esc.live
2024©
The Brief:
The launch film should be a short-form, exciting video that seamlessly merges urban and racing imagery while explaining key elements of the series in 2024.
My role:
I designed all the mixed media style frames using Illustrator and Photoshop and then I brought them into motion with After Effects. I used lots of halftone textures, analog film burns, and bold colours to tie in the excitement of city living.
Custom team designs:
Showcasing the different sporting personalities of racers on the circuit.
Typography
Angular typography with a motion trail was used to give the feeling of speed and to tie into the 55 degree tilt that riders can reach turning into corners.
Effects and visual treatments:
I used lots of halftone textures, analog film burns, and bold colours to tie in the excitement of city living.
Social media 9x16 edits:
Shorter version of the main launch film broken up into 3 parts to be used as teasers across social media.
