Intro:
'Find That Thing' is a campaign to position Google Lens as the “new way to Search” for everyday things.
Project by with Stink Studios & Google.
The Brief:
Celebrate the indescribable things you can find when you search what you see using Google Lens.
My role:
I joined the team to help optimize products across all digital interfaces such as social media, paid-for advertising, and digital out-of-home displays. I helped to ensure that each product was suitable for each platform and audience being targetted across US, UK, Canada & France.
See the full project here: stinkstudios.com/find-that-thing
Digital Out-of-Home Displays:
Westfield Shopping Centre, Stratford, London
Credits:
Google Creative Lab, Arts and letters & Stink Studios