LOEWE's third collaboration with Studio Ghibli is a Howl’s Moving Castle capsule collection.
This exclusive interactive mobile experience takes users on a journey where they must follow their heart. Howl’s Moving Castle stars so many unforgettable characters. Which one are you most like?
My role:
My role on the team was to provide motion graphic animations and help guide the motion style for the user experience, while also forming a bridge between the designers and developers. Once the animations were completed, they were handed off to developers for integration into the mobile application.
This project was an interesting creative challenge, as we had to honor Studio Ghibli's iconic style while maintaining visual consistency. We referenced various scenes from the film and worked to reflect their essence. The final product was an exclusive mobile experience that takes users on a journey, where their choices determine which characters they connect with most.
Interactive web experiences:
LOEWE decided to engage its audience by creating different web themes on its website. Each theme could be selected by the user by spinning Howl's Moving Castle door dial.
Credits:
Agency: Stink Studio
Design: Stink Studio
Product Development: Stink Studio
Motion Design: Sam Miles